So how to optimize a site (or how to make your site Google-friendly)?
First, it’s the web design, both for search engines and your users – mostly free.
Second, it’s the keywords selection used to target your audiences – paid and unpaid
1. Web Design:
• Building a Traffic-Worthy Site:
– Usability: Design, Information Architecture, Navigation, Functionality, Accessibility, Content
• Building a Google-friendly (crawler-friendly) Site:
– Accessibility: Broken links, Valid HTML and application, File size, Server speed
– URLs: should be descriptive and brief, which provides what users expect to see on the page
– Title tags: is the first impression of the site
– Meta tags: meta keywords, meta description tags
– Anchor tags: internal links or external links, such as inbound links and outbound links
– Alt tags: alternative description for images
2. Keywords Selection:
Why keyword selection is critical:
the Long Tail of Search
“Although the largest traffic numbers are typically for broad terms at the “head” of keyword curve, great value lies in the thousands of unique, rarely used, niche terms in the “tail”
• Brainstorming & Surveying Consumer
• KW (keywords) research tools: Google Adword-keyword tool, Google trend, Google insight search
• Term Selection: by considering Conversion Rate, Predicted traffic, Value per Consumer, Keyword Competition
• Performance Testing & Analysis
Source: SEOmoz.org